A lot of people on deviantArt are using their journals to spread art around.
It starts when one deviant advertises the willingness to feature other people’s art.
Then people begin commenting on that journal, and the first x number of commenters have three of their own pieces featured on that journal.
In exchange, the people so featured put up their own journal offering similar features, and include three pieces from the person who featured them.
I think I explain it a little better on my own journal:
If you have a deviantArt account, check it out! And start sharing that art for others to see.
(Note: this does not apply only to drawings and the like.
Anything posted on deviantArt, be it photos, photo manipulations, stories, poetry, Rainmeter skins, etc qualifies for this feature sharing…although featuring someone’s journal may seem a little odd.)